Sheamus is supposed to be a monster heel.

I get it. We all get it.

I’m just not buying it…yet.

There’s no denying that “The Celtic Warrior” has a very unique look and a powerful arsenal of moves.

Additionally, he’s the newest member of the RAW roster and has made quite the impression during his first two weeks on the program.

In his short time on the flagship program, we’ve gotten a couple of good promos out of the Irish brawler and two violent squash matches over Jamie Noble.

What I haven’t seen is anything that really makes me care and that applies to his time in ECW as well.

In ECW, Sheamus feuded with Goldust and Shelton Benjamin.

The feuds weren’t bad, but given that the casual wrestling fan—or anyone without expensive cable—doesn’t watch SyFy every Tuesday night, his short time on the c-show did nothing to build up an established reputation.

As such, most casual fans had never even heard of Sheamus prior to his debut last Monday night. Rather than build him up with vignettes, the WWE just threw him onto RAW as a “free agent acquisition” and had him destroy Noble.

In his debut, he simply overpowered Noble for the win. In the follow-up this week, he absolutely dismantled Noble. After hitting all of his signature spots, he refused to pin Noble and continued beating on him until the ref stopped the match.

Sheamus followed that up by hitting a bicycle kick to knock Noble off the top-rope to the floor and then planted the former Cruiserweight Champion with a monstrous powerbomb on the floor.

Noble ended up leaving on a stretcher and Sheamus did the whole maniacal heel laughing at someone else’s misery thing on the ramp.

All the parts are there, but something just didn’t click for me and I don’t think the fault lies with Sheamus. Rather, the fault is—once again—in the hands of the writing team.

Jamie Noble is not a fan-favorite. Jamie Noble—prior to the first of his two squash matches—hadn’t been seen on RAW for anything notable in months. Jamie Noble getting obliterated is not going to get me pining for vengeance and that is the biggest issue.

On Smackdown, the WWE turned Batista into a monster heel in about two minutes at Bragging Rights by having him annihilate Rey Mysterio. It worked so well because Mysterio is one of the most popular faces in the entire company.

It is in that regard that the WWE has missed the mark with Sheamus. Rather than have him attack someone of Mysterio’s caliber—or at least an upper-midcard face—they had him demolish a glorified jobber whose appearances are sporadic at best.

Part of the problem is that RAW has a serious dearth of midcard faces on the roster. Kofi Kingston, MVP, Mark Henry, and Evan Bourne are pretty much the only options.

Kingston is involved with Orton and, after tonight, it would see that MVP and Henry are involved with Legacy as they build for a Survivor Series matchup.

Bourne appears to be serving as the face in a potential three-way feud over the United States Championship between himself, Miz, and Jack Swagger.

Sheamus could have been called-up to join Smackdown where guys like Matt Hardy, John Morrison, and perhaps even R-Truth would have elicited more of a response if they were to fall victim to such a violent onslaught.

Smackdown, however, is already very heel-heavy and Sheamus would most-likely have gotten lost in the mix.

As such, the logical solution would have been to leave him in ECW for a few more months. He could have feuded with the likes of Tommy Dreamer, Yoshi Tatsu, and eventually Christian before moving onto one of the other brands.

On RAW, they can have him plow through Primo or Hornswoggle or Santino before moving him onto a legitimate feud, but until he gets in the ring with a worthwhile opponent, I’m just not buying it.